CORPORATE

YUTAKA NODA | FOUNDER & CHAIRMAN

Plan Do See Founder Yutaka Noda has Omotenashi in his blood. Born in Tokyo, Noda's father was a University professor who established the first hotel management school in Japan. Dinner table conversations were filled with stories from hotels and restaurants around the world.

In 1993, Noda opened Plan Do See with the goal of melding the Japanese hospitality and tradition of beautiful Inns with the international scope and management of large hotel chains. 

Noda often tells the story of a bellboy at the modern Japanese Hotel Okra with perfect posture who treated him as a gentleman even though he was a boy in elementary school. 

For Noda, it is moments like these that make him want to share Plan Do See’s commitment to Omotenashi with the world. 


HIRO NISHIDA | PRESIDENT

Plan Do See President Hiro Nishida leads the expansion of the company into the Americas. Nishida spearheads all real estate, hotel and restaurant development for the company and controls the international Food & Beverage program.

Prior to joining PDS in 2013, Nishida was President of Megu Restaurant Group where he was responsible for expanding the branding into 5 countries.

Nishida was born in Tokyo and has lived in Belgium, Canada and, currently, in the United States where he lives in Manhattan.

Charged with turning PDS into a lifestyle brand, Nishida brings a global perspective to his leadership. He likens himself to a conductor of a symphony who must create harmony among the orchestra to achieve success.

Nishida graduated from the prestigious Chuo University in Japan where he studied Business Management and Economics. 


IMRAN SHAHAB | CHIEF OPERATING OFFICER

Imran Shahab is a seasoned veteran of the hospitality industry with a wealth of trusted contacts and global operations experience.

As Head of Operations for Plan Do See he assists in driving the execution and strategy for growth in the Americas, Shahab's experience, contacts and
passion for the industry is unmatched.
Shahab, a former member of the U.S. Armed Forces, has worked at GE, Booz Allen, and at Starwood Hotels & Resorts in numerous executive positions including for W Hotels cluster in New York. He was also a principal at the successful Experience Hospitality & Management, LLC, an advisory company for Fortune 500 clients around the globe. 

Shahab completed post graduate studies in Master's of Hospitality Management from the famed Cornell University Hotel School and is a certified project management professional (PMP), with accredited certification as a Lean Master and Lean Six Sigma Master Black Belt.


CHRISTOPHER ROACHE | NATIONAL FOOD&BEVERAGE DIRECTOR

Originally from Chicago, Illinois. Christopher has worked in the Hospitality Industry for over 25 years; worked virtually every position in the Food & Beverage industry and received his Hotel Administration degree from the University of Nevada Las Vegas (UNLV); 12 of those years were spent in Las Vegas and the remaining time in Los Angeles.

Between those two cities Christopher opened two Resort Hotel & Casinos and over six restaurants. Notably for celebrity Chef's Emeril Lagasse and Brian Malarkey. In addition Chris has worked for Starwood's W brand, Morgan's Hotel Group, London West Hollywood and helped develop venues for Levy Restaurant Group, Sports, and Entertainment Division. Currently Christopher resides near the beach in Los Angeles where he surfs, open water kayaks and enjoys sunny California weather. If/when he has some spare time he develops and works on his non-profit for Alzheimer's Association called Mindfull, Inc.


LILLY AGNICK | NATIONAL DIRECTOR OF HUMAN RESOURCES

Lilly Agnick has made a career of being a people person. As Plan Do See's National Director of Human Resources, Agnick looks for candidates who are genuinely kind, listen to the needs of guests and smile.

Agnick began her career at Nordstrom and transitioned to the hospitality industry with Starwood Hotels & Resorts' opening SLS Hotel at Beverly Hills as the Assistant Director of Human Resources where she recruited and trained the staff. After 6 years, she became the Director of Human Resources at the prestigious St. Regis Deer Valley in Park City, Utah where she sat on the Executive Committee and managed 325 employees.

Most recently, Agnick was the Corporate Director of Human Resources at the Gansevoort Hotel Group corporate headquarters in New York City. 

Since joining Plan Do See, Agnick has returned to her hometown of Los Angeles.


ROSS KLEIN | ADVISOR

Ross Klein is renowned in the marketing industry for bringing visibility and prestige to now recognizable brands including Joe Boxer, Polo Jeans Company Ralph Lauren, Sun Apparel, TO2/Todd Oldham and, perhaps most notably, W Hotels.

From 2003 to 2008, Klein was President of the Luxury Brands Group where he led the global portfolios including W Hotels, Luxury Collection and St. Regis.

Klein is credited with repositioning the W brand into an international lifestyle phenomenon by fusing retail and hospitality through innovative programming to create animated entertainment destinations, not just places to eat or rooms to sleep.

Additionally, Klein was the creative lead for Aloft Hotels from conception to marketplace introduction.

Most recently, Klein was head of strategy for Imagination, The Americas where he was the company's internal resource expert on Hospitality, Strategic Partnerships and the Luxury Segment for clients including Lincoln, Jaguar, Land Rover, Patron, NeueHouse and the Oscars. 

Klein grew up in Florida where he developed a passion for fashion and travel. He earned a BS in Advertising and Marketing from the University of Florida.